I visited Michael Craig-Martin’s new show at the Serpentine. I found it surprisingly interesting. I’ve never been a fan of his work, but perhaps the effort put into these works on devices, as well as the use of tape, pulled me in. I never found his style very appealing. The colours are too sickly for me, but the line and drawing is very precise, idealistic and blueprint-esque. His focus on objects obviously continues from his work in the 60s, YBAs, really just throughout his career. This show sees the focus on digital appliances and devices. The iPhone and Macbook are particularly nice to be in front of. They act as Apple adverts. Anyone can see the similarities with Craig-Martin’s style and the Apple marketing ethos. All that differs is the colour, and the lack of a cheesy Jonathan Ive quotes:
So I’ve decided to add the quotes:
“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.”
“There is beauty when something works and it works intuitively.”
“Good is the Enemy of Great.”
“True simplicity is, well, you just keep on going and going until you get to the point where you go, ‘Yeah, well, of course.’ Where there’s no rational alternative.”
Thank you Jonathan for your eternal Wisdom… and Michael for your continued lack of originality for 50 years… though in honesty, I enjoy the stylish and simplistic line drawings.. just not much else.