Jon Rafman’s first solo show at the Zabludowicz was a montage of internet culture in a space that forced the audience to interact. There was an enormous sense of claustrophobia, whilst watching many of the films. it certainly captured the strangling element of life on the internet, as well as the barrage of imagery and its interchanging narrative.
Many of the works were very engaging in this respect, however, as someone incredibly interested in the Oculus Rift, (and in general just VR), experiencing Rafman’s virtual reality piece was really eye opening.
FINALLY I tried the hardware, and was in no way disappointed. Experiencing the animation secured my hopes for the medium. It really is entirely engaging, and gives the user the cinematography role. I can imagine that these early day films, games, animations and artworks will give an impression of its potential. Its the devices’ shift into search engines, interactive websites, social media, online shopping etc. that I’m particularly interested in. For a first time VR experience, Rafman’s piece is brilliant.